"Brown paper packages tied up with strings
These are a few of my favorite things"
If you are shopping for a gift from Batch then you are well on your way to giving a special gift. But, if you want to really make the recipient happy you should upgrade to gift wrap. Don't take our word for it. Daniel Howard, professor of marketing at Southern Methodist University in Dallas, published the important Gift-Wrapping Effects on Product Attitudes: A Mood-Biasing Explanation study in 1992.
Here's the overview from Bustle's article "Why Do We Wrap Gifts? A Brief History Of Wrapping Paper:"
Those who received wrapped gifts, rated their gift more favorably, and nicely wrapped presents were favored over unwrapped or "non-traditionally" wrapped gifts. Dr. Howard, who led the study, explained: "Gift wrapping, through repeated pairing with joyous events in people's lives, has utility in cuing [sic] a happy mood which, in turn, positively biases attitudes." Hence, wrapping gifts brings back happy memories thus putting us in a happy mood!
Spread the joy with a gift and wrap it for a one-two punch of happiness.
What inspired you to start your own business?
I established Southern Jerky Co. in May 2015. I have three sons, ages 14,12 and 9. I have been on sports fileds since the oldest was 4. Of course, everyone knows snacks are the most important to celebrate or console yourself with after the game. Boys love to eat and mine simply grew tired of traditional "cracker snacks." This gave birth to the idea of coming up with something healthy, no unnatural preservatives, not a lot of sodium and something my guys would like to eat, JERKY. I looked on the market shelves and was shocked with ingredients and how long this packaged meat product said it last.
I thought I could do better and decided to give a shot. I came up with a few recipes. Some recipes were a complete miss and a couple were pretty good. My boys became very reluctant taste testers after quite a few bombs. However, I hit a couple of "homeruns", lol. Now, with a couple of kid approved recipes I decided to share these with the team and coaches of my sons baseball team. I got a few, "this is great", "it could use some _____", and "you should ____". After awhile folks started really asking me for more, even my neighbor started paying me for ziplock bags. She loved it and her kids loved it too. It was a simple way for her to add a healthy protein into her kids day especially with the Mighty Good Bar.
At this point, my husband Jeremy said that he thought I should do a local street festival and just see how it would go. We rented a commercial kitchen had an inspection and 2 months later were downtown selling jerky at our first festival. We sold more than we ever thought we would and then Jeremy looked at me and said, "we've got something"! We opened our brick and mortar in April of 2016.
Tell us about your collaboration with Yazoo. How does it add to the flavor of the jerky?
Before opening the store I started playing with recipes again and trying to come up with some "Nashville" flavors. I thought of introducing a beer into my marinade. Jeremy and I thought Yazoo would be a great fit. The flavor turned out amazing! We started to introduce Yazoo Jalapeno at some of our festivals. It quickly became our best seller. Jeremy thought we should take it down to the Yazoo guys and let them try it. We wanted to show them how great it was and see if they wouldnt mind becoming one of our core flavors and letting us use their brand and beer. They LOVED it! So together with their permission we set out to making this unique flavor.
Yazoo Jalapeno is and has been our #1 best seller since its introduction. We use the Yazoo Pale Ale to soak our jerky in while it tones down the heat of the jalapeno it lets its flavor shine through with a smooth kick of heat on the back end. We are so happy to have flavors that are affiliated with Nashville. I grew up in East Tennessee and Jeremy is from Nashville. We love Nashville, southern traditions and the South.
What local products do you use at home?
Local support means a lot to us and we like to support other local businesses, too. Jeremy and I love Nashville Jam Company. My favorite is the peach habanero with some cream cheese on crackers, YUM! I also like to give local gifts to friends and family so I mix & match with Southern City Flavors. He has a wide variety of goodies and southern comforts. Supporting local buisnesses keeps Nashville fun and unique.
Where are places in and around Nashville y'all go to enjoy the outdoors?
Being a mom of three means we get out and enjoy the outdoors, too. If we're not hiking through Percy Warner Park, we're hiking at Radnor Lake and of course, we are always at friday night football games supporting our team. We have an exciting list to choose from professional sports teams, music festivals and everything downtown, there's so much to do in Nashville.
Ready to try Southern Jerky Co. Yazoo Jalapeno Jerky? It's part of our best selling Everything Nice in Nashville Gift Batch, the office-pleasing Office Snack Gift Batch, and the Sweet and Savory Gift Batch.
This is not a drill. Labor Day is just about one week away. If you're up for loading the family (and the dog), in the car, we've got some fun day trips to celebrate the long weekend.
Shop till you drop
While downtown Nashville can have some shopping hot spots (including - ahem - the Batch store), head south to Franklin and peruse the shops up and down (and just a shade off of) Main Street. Or, go out to Leiper's Fork where there's a lot going on as well.
Make Proud Mary Proud
The Tina Turner Museum is just a short drive away. Go learn how Anna Mae Bullock became The Queen of Rock n Roll.
This Friday night from 5-9 there will be free watermelon samples, watermelon + tequila cocktails, craft beer, froze, wine, watermelon eating contest. Enjoy food trucks, market house restaurants and shops, Caracasville in the Grow Local Kitchen, kids crafts, live music.
We were pleased to see this New York Times article about the results of a study in the growing field of gratitude research, published last month in the journal Psychological Science. It turns out that recipients of gratitude letters (sample letters included missives of appreciation to fellow students and friends who offered guidance through the college admissions process, job searches and tough times) said they were “ecstatic” when they read the letter. Along with underestimating the value of sending a note to another person, many senders seemed to be concerned with how much their writing would be scrutinized.
Photo by Aaron Burden on Unsplash
Instead of holding back because you don't think someone will appreciate your thanks or because you don't know what to say, send a thank you letter (and put it inside a gift).
Join us at our store in the Nashville Farmers' Market on Wednesday, August 1st, for Batch's 5th birthday. From 10-12, we'll have biscuits from Delta 61 with Nashville Jam and TruBee honey. From 4-6, come shop and sip during happy hour. Swing by the Picnic Tap for $2 off pints and come to our store for free Prohibition Popcorn. We even have a special offer — $5 off any order of $40 or more.
Batch is the brainchild of friends Sam Davidson, Stephen Moseley and Rob Williams, who started the business in 2013 because they wanted to make it easier to discover and share the cool stuff made in Nashville.
Starting with the Batch subscription service, the Batch team curated and delivered a monthly package featuring 3 to 5 unique, handcrafted goods with a description of each product and its maker. In addition to the subscription, Batch has a retail in the Nashville Farrmers' Market (opened in November 2014) and a line of curated gifts ideal for personal gifts, corporate gifts, events and weddings.
Batch’s mission is to highlight locally made goods that define a sense of place and the person making them. Cities are defined by the makers, their food and their goods. With Batch, people who love a city can support it by enjoying and sharing the products that make it unique and the city can spread its culture to more people.
Should the favor be granted, step four is to send a thank you gift from Batch ;)
To get a heaping dose of our faves, we follow these essential Instagram accounts. We like to live vicariously through the beautiful meals, the visits to the new shops, and the Nashville life. These accounts have amassed huge followings by exploring the best of Nashville. Sometimes they even inspire us to get out and experience Nashville for ourselves. Grab your phone and get ready to follow along...
With nearly 85k followers, thenashvilleguide gives a locals view of everything from dive bars and stylish coffee shops to hidden eateries and the hippest retailers. You can find the Nashville Guide book at our store in the Nashville Farmers' Market.
Pretty pictures of all things Nashville. This account is heavy on shopping and eating. Let us be clear, that is a good thing.
With photos of art and architecture from around town, nashvillethebeautiful lives up to its name. From the old Nashville of Cheekwood to the new glistening Nashville of the Gulch, Rio Ville and Gracie Lou Hoo bring us along for a picturesque ride.
Vicariously live the VIP life with experiencenash's feed. Did you know that Garth Brooks played a secret show at Layla's or there's a new coffee shop in Cleveland Park? We did because of experiencenash. You can, too.
A word of warning, do not scroll through this feed on an empty stomach. The white-hot Nashville food scene is the perfect canvas for creating tasty pics and growling stomachs.
The self-described "official Instagram account for Nashville Tennessee." With over 200k followers, who are we to question that designation. Using pics from a variety of sources, this account offers a broad view of the "it" city. Come for the sunset pics of the skylines and stay for the giveaways.
What's almost as popular as the Nashville food scene? Nashville murals. We have the Nashville Walls Project to thank for the iconic backdrops to so many selfies. To borrow a phrase: Great cities have great murals. Follow along to see the latest projects around town.
Bonus feed to follow:
If you love Nashville as much as we do, you're going to want to support our local makers. On our account, we feature the handcrafted goods for sale in our Nashville Farmers' Market shop as well as the makers behind them. With #WINSDAY giveaways and posts about upcoming events, our feed will get you more Nashville to love.
We're continuing a new series here at the Batch blog to examine some of the bygones of Nashville past in an effort to find out what happened. Nashville ain't what it used to be, and we're determined to figure out why.
Next up? The rides from Opryland, USA.
Of course, we all know the theme park shuttered its gates over 20 years ago and now you can buy some sweet Old Navy jeans where the Flume Zume used to get riders soaked to cool off from that sweltering summer Tennessee heat. But what about all those thrill rides? Where'd they go?
As it turns out, many of them live on in other venues. Did the Old Mill Scream make you scream? Well, just head west to Wild Waves (outside Seattle) and take a ride on Lumberjack Falls.
And while you're on the West Coast, you can ride the former Hangman ride (now called Kong) at Six Flags Discovery Kingdom.
And if you still can't get enough nostalgia, the creative folks at Project615 have a line of shirts to take you right back to yesteryear.